Descrizione

Today cultural intelligence is a big challenge. People from different cultural backgrounds are likely to have different attitudes towards hierarchy, ambiguity, achievement orientation, time and working with others Do we know how to understand the implicit, basic assumptions that guide people’s behavior in different areas of our world? Do we know how to interpret the explicit norms and values that guide a foreign society? To live and work in our “glocal” (global & local) world, we have to be innovative as “outsiders” able to see the same things in many different ways. If we see and think differently about a business need, a problem or a market’s niche, we have a good chance of coming up with an out-of-thebox approach – one that’s original, unique and competitive. So we need some cross-cultural intelligence.

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