Descrizione

The book is an innovative tool for evaluating and innovating the strategy of multi-business companies that can be used by both managers and students at various levels. In the first part, a new model of analysis of multi-business companies is presented, the Hourglass of Corporate Strategy, and adopts a concept of value that goes beyond the creation of profit for shareholders by introducing a multi-stakeholder approach. The second part is dedicated to refining the ability to analyze and critically evaluate corporate strategy, reviewing each variable of the hourglass. Finally, the third part provides a review of the growth strategies of a multi-business company while also addressing the main problems encountered during implementation. In particular, attention is paid to the evolution of the business portfolio with a view to generating value for all stakeholders.

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