Descrizione

Advances in Tourism Studies. In memory of Clara S. Petrillo” is the first issues of the collection “Services and Competitiveness”, a new editorial initiative aimed at gathering the most significant results of the research carried out by the Institute for Services Industry Research of the National Research Council (IRAT-CNR, on the subject of competition between territories. The volume is based on five very compelling and current themes both on a theoretical and practical level, and as many sections named after them. The first section, entitled Policy for Tourism Industry, highlights the complex set of challenges for policy makers to support an important and rapidly evolving Industry. The second section entitled Destination Management Issues analyzes how a territory’s tourism development is conditioned by the capacity of building, around the so-called “tourism destinations”, a series of participative and coordinated strategic, organizational and operational actions with the goal of a balanced increase in incoming tourism flows and of meeting the needs of all involved economic actors. The third section, Customer Experience and Value Creation, is extremely significant and current since some of the fastest growing sectors of the global economy are related to the consumption of experiences and one of these is just tourism: the definition and management of tourist experience is the emerging source of economic value. The fourth section entitled Cultural Heritage Management is part of a broader perspective on the subject of culture as a lever to develop the territory. Rather than focusing on an individual cultural resource’s ability to “produce value” by activating direct, indirect or induced expenditure flows, in this context we look at the set of existing resources as the foundation to build lasting development processes on, where culture itself acts as catalyst for the process. The last section focuses on the relationship between Culture, Creativity and Sustainable Development. Both the academic community and the public institutions emphasise the potential of cultural and creative activities in boosting the attractiveness of regions and cities and favouring sustainable local development, by contributing to economic growth, employment, innovation, social cohesion and well-being, as well as cultural diversity.

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